Hi 👋 friends
I’ve heard that writing regularly builds connection — and doing that online, with the chance to reach thousands, is kind of wild. I’ve tried starting before (procrastination always won), but if something keeps calling you back, it’s worth starting again. That’s what my YouTube channel taught me.
This newsletter will evolve as I find my voice, niche, and direction. You’ll be part of that journey — maybe even help shape it — as I explore how to bring value while building something from scratch. We’ve all seen people figuring things out online… well, here I am now joining that club 😂
🔧 1. What’s Working for Me
Letting go of perfection. The quote “Perfect is the enemy of good” has genuinely shifted how I approach things — especially creative work.
🎧 2. What I’m Listening to / Reading
The Dip by Seth Godin
🏙️ 3. Life in the City
I went to a founders networking event in Toronto yesterday which wasn’t well planned. Left early and got dinner with a friend instead — no regrets.
💭 4. Thought
I’ve had the urge to start something like this for a long time — but like most things, I kept waiting for the perfect moment, the perfect idea, the perfect version of myself. Looking back, I’ve lost count of how many times I’ve said, “I’ve been thinking about it, but I haven’t started.” It’s funny how often we hold back because we’re scared it won’t be perfect — even though the real regret usually comes from not starting at all.
Somewhere along the way, I heard the phrase “perfect is the enemy of good,” and it stuck. It made me realize how often I’ve sat on ideas — not because they weren’t worth doing, but because I didn’t feel ready or didn’t know exactly how to do them. But maybe being ready isn’t the point. Maybe starting — even imperfectly — is. I’ll see how it works out. That’s the mindset I’m bringing with me here.
Shermeen